Emons
2021 // Branding // Design
Deliverables
Branding
Curry is about the roar of spice and the rumble of flavor. A nuanced mix of Cardamom, Turmeric and Red Chili bring out the best in Indian takeaway, which has become as much a part of being British as it has a measure of stamina. For this small Indian Curry House based in Southampton, UK, this rebrand aimed to bring this emphasis on spice and flavor to life.
![](http://rawbailey.com/wp-content/uploads/2021/11/Logoexp.jpg)
Design Infused with the Essence of Spice
A color palette, made up of the essential spices formed the centerpiece of the design. Green was mild, represented by an elephant. Yellow was medium, represented by a rhino. And red became spicy, represented by the true king of the jungle: the tiger.
![](http://rawbailey.com/wp-content/uploads/2021/11/logo-Green.png)
![](http://rawbailey.com/wp-content/uploads/2021/11/logo-yellow.png)
![](http://rawbailey.com/wp-content/uploads/2021/11/logo-red.png)
![](http://rawbailey.com/wp-content/uploads/2021/11/menu-scaled.jpg)
![](http://rawbailey.com/wp-content/uploads/2021/11/packaging-scaled.jpg)
![](http://rawbailey.com/wp-content/uploads/2021/11/Facebook-1x1-1-scaled.jpg)
![](http://rawbailey.com/wp-content/uploads/2021/11/website-scaled.jpg)
![](http://rawbailey.com/wp-content/uploads/2021/11/business-card-scaled.jpg)