2021 // Branding // Design
Curry is about the roar of spice and the rumble of flavor. A nuanced mix of Cardamom, Turmeric and Red Chili bring out the best in Indian takeaway, which has become as much a part of being British as it has a measure of stamina. For this small Indian Curry House based in Southampton, UK, this rebrand aimed to bring this emphasis on spice and flavor to life.
Design Infused with the Essence of Spice
A color palette, made up of the essential spices formed the centerpiece of the design. Green was mild, represented by an elephant. Yellow was medium, represented by a rhino. And red became spicy, represented by the true king of the jungle: the tiger.