2021 // Podcast // Creative Strategy
The concept of home is unique for each and every one of us. While Rocket Mortgage may be a lender, we get that. As such, Home. Made. faces the challenge of brand meaningfulness head on, in the form of a podcast that connects with consumers regardless of where they are in their homeownership journey. It does this through stories that share in the diversity of home and the unique meaning that we each assign to it.
The Artist Who Drew Himself Out Of Prison
When he was just 21 years old, Valentino Dixon was sentenced to 39 years to life for a murder he didn’t commit. When he first got to prison, he believed it’d just be a matter of time before he was exonerated, but as time wore on, he started to lose hope. Then, everything changed when his uncle sent him a set of colored pencils. He urged Valentino to start drawing – he said that if he reclaimed his life, he could reclaim his freedom. That he could draw himself out of prison. And he did.
The Man And The Mountain
In 1980, as Mount St. Helens threatened to erupt, local officials evacuated the area. But they had one problem: lodge owner Harry R. Truman refused to go.
Boots On The Farm
After he returned from war, his PTSD almost killed him. But then, Army Ranger Jon Jackson discovered a form of therapy that saved him: farming.