2018 // Website // Content Strategy, Copywriting
Site of the Day: AWWWards
Preventure offers a preventative approach to teen drug use and abuse. Founded in Canda, this site was a part of the program's first push into the US market. As a result, the site design and content was vital in not only making the program easy to understand and join, but also in providing participants an intuitive user experience throughout. Content on the site was designed to be as clear as possible, providing clear next steps for those who wanted to take part. This assumed that the website would act as part of an omnichannel strategy that would likely start in the classroom.