More Space For Activities

2020 // Super Bowl Pitch // Creative Strategy


Super Bowl Pitch



The More Space For Activities pitch centered around one simple concept: that homeowners and searchers were looking for space. And with 2020 being the year of work from home, there hadn't been a time this could have resonated any more. Enter a Super Bowl pitch based around one line from a movie that captured a generation: More space for activities. The Step Brothers were back. This pitch placed 3rd out of more than 150 pitches.