Thermo.io
2018 // Brand // Content Strategy, Copywriting, Art Direction
Deliverables
Web, Social, Events, Swag
Organic Growth
540%
Social Growth
300%
Thermo.io was created to meet the needs of a startup audience looking to move away from AWS and adopt a platform they could help mold. As such, bringing Thermo.io to market meant aligning ourselves with innovation and change. With a limited budget, we adopted an almost entirely organic-based content strategy at first, using social media as a vehicle for engagement and well-researched content aimed at developers as a springboard for click-through.
Lexicon
![](https://rawbailey.com/wp-content/uploads/2020/05/thermlex.png)
Funnel
![](https://rawbailey.com/wp-content/uploads/2020/05/thermjourn.png)
Font
![](https://rawbailey.com/wp-content/uploads/2020/05/thfont.png)
Color Palette
![](https://rawbailey.com/wp-content/uploads/2020/05/thcol.png)
![](https://rawbailey.com/wp-content/uploads/2020/05/thrmmag1.jpg)
Booth Activations
![](https://rawbailey.com/wp-content/uploads/2020/05/DjMlFPDUYAoinuX.jpg)
![](https://rawbailey.com/wp-content/uploads/2020/05/DjC-S-W4AEGXBt.jpg)
![](https://rawbailey.com/wp-content/uploads/2020/05/themoban.jpg)
Social Media
![](https://rawbailey.com/wp-content/uploads/2020/05/thrmtwt1.png)
![](https://rawbailey.com/wp-content/uploads/2020/05/thrmtw2.png)
![](https://rawbailey.com/wp-content/uploads/2020/05/thrmtw3.png)